ESPR-ready payload
GTIN (8/12/13/14 digits), batch + serial, manufacturer, materials with %s, recyclability, end-of-life, repair contact, warranty, CE compliance, hazards. Full JSON-LD on the hosted landing page for machine readers.
For CPG + packaging operators
Print the QR today.
Comply with ESPR in 2027.
Same physical packaging.
The EU's Ecodesign for Sustainable Products Regulation (ESPR) requires a Digital Product Passport on most consumer goods by 2027. qrlia's DPP-type QR encodes a redirect you control — flip the destination as the regulation phases in, without reprinting your packaging.
Print once, update forever
The QR encodes a redirect URL — change the destination as ESPR phases in or your product data evolves. The packaging you ship in 2026 keeps working through 2030 + every regulatory iteration.
EU residency, source-available
Scan data + landing pages live on Hetzner DE/NL. Source-available code makes the procurement question "where does it run, who touches the data" auditable in one read. No US-cloud cross-border concerns.
Designed for SKU volume
Brand owners with 50+ SKUs need bulk operations, not a click-each UI. qrlia ships the bulk paths up front.
Bulk DPP-QR creation
CSV with one row per SKU (GTIN, batch, materials, EOL, etc) → qrlia mints all the QRs in one upload. Up to 200 per call on Pro; up to 1,000 on Team / White-label. Re-upload to update an existing batch.
REST API + OpenAPI 3.1
For brand owners with PIM / ERP integration: full REST API for CRUD on every QR. OpenAPI 3.1 spec at /api/docs; authenticated via Bearer token. Webhook fan-out on qr.created / qr.updated events.
MCP gateway for AI workflows
Model Context Protocol server lets Claude / Cursor mint QRs from natural language: "Generate DPP QRs for the new product line, here's the spreadsheet." Useful for brands running ESPR-readiness sprints with limited engineering time.
White-label for print partners
Print-on-demand companies that bundle qrlia under their brand: €99/mo white-label tier. Your customers see your domain on their products' QRs; you keep the relationship + the recurring revenue.
White-label detailsCompliance timeline
- 2024
ESPR enters into force
Framework regulation passes. Product-specific delegated acts begin defining DPP requirements category by category.
- 2026 — Q1-Q4
First-wave delegated acts
Batteries, textiles, iron + steel, aluminum, electronics + ICT products receive their DPP technical specs. ~18 months for brand owners to comply.
- 2027
First-wave compliance deadline
Products in first-wave categories sold into the EU must carry a DPP-accessible code. Penalties for non-compliance start applying.
- 2028 – 2030
Subsequent waves
Chemicals, paints, lubricants, plastics, furniture, tyres, detergents. Most consumer goods sold into the EU covered by end-of-decade.
Frequently asked
We're a packaging printer, not a brand owner. Does this make sense for us?
Yes — and the white-label tier might be the right fit. You bundle qrlia into your print product so every customer who orders packaging from you also gets DPP-ready QRs on their products under YOUR brand. They never deal with a separate QR vendor. See /white-label for the commercial model.
Which categories does ESPR cover first?
First wave (2027): batteries, textiles, iron, steel, aluminum, electronics, ICT products. Following waves: chemicals, paints, lubricants, plastics, furniture, tyres, detergents. Most consumer goods sold into the EU are covered by 2030. Food + beverage are excluded from core DPP but adjacent regulations (packaging waste) are tightening.
Does qrlia produce the GS1 Digital Link URL format?
We support both. The qrlia DPP QR encodes a redirect URL you control (\`qrlia.com/r/<slug>\` by default, or your custom domain). The hosted landing page exposes both human-readable content and a JSON-LD payload structured per schema.org Product + GS1 vocabulary (\`gs1:gtin\`, \`gs1:hasBatch\`, etc). Machine readers see the structured data; humans see the page.
Can we ship the QR before the destination page is finalised?
Yes — that's the whole reason for using a dynamic QR. Print the QR pointing at a placeholder \`https://your-brand.com/coming-soon\` page; flip the destination to the real DPP page once it's ready. The printed packaging keeps working.
What about NFC?
QR + NFC combo tags are on the roadmap. We're piloting with print-on-demand partners that bundle a printed QR + NFC chip on the same physical tag, both pointing at the same redirect endpoint. Subscribe to the cpg list below for the launch announcement.
How does the data stay GDPR-compliant?
All scan + landing-page data lives on Hetzner DE/NL infrastructure. We don't share scan data with third parties, don't run third-party trackers, and the JSON-LD payload contains only the product data the brand owner publishes. Consumer scans are aggregated to country/device level — no fingerprinting.
ESPR + DPP rollout — quarterly digest for brand owners
Compliance heads-ups, technical implementation patterns, NFC pilot announcements. CPG / packaging segment only — no general SMB email noise.
Unsubscribe in one click. We never share your email. Sent via Castle Group's in-cluster relay — no third-party trackers.
Ship a DPP-ready SKU this week.
Pro is €12/mo, ships the DPP type + custom domain + bulk creation. For high-volume brand owners with 1k+ SKUs, talk to sales for the white-label or self-hosted tier.