Print the QR today.
Comply with ESPR in 2027.
Same physical tag.

A DPP is a structured machine-readable record about a product — manufacturer, GTIN, materials, recyclability, end-of-life handling, repair contact, warranty. The EU's Ecodesign for Sustainable Products Regulation (ESPR) phases in by 2027 and will require a DPP for most regulated product categories sold into the EU. The mandated way to access a DPP is a scannable code on the product — almost always a QR code, sometimes paired with NFC.

ESPR rolls out by category. First wave (2027): batteries, textiles, iron, steel, aluminum, electronics, ICT products. Following waves: chemicals, paints, lubricants, plastics, furniture, tyres. The Commission's roadmap covers most consumer-good categories by 2030. Food and beverage products are excluded from the core DPP requirement but adjacent regulations (e.g. on packaging) carry similar disclosure requirements.

A static QR encodes the structured payload directly — meaning every product variant needs a fresh print run, and any compliance update means reprinting tens of thousands of menus, labels, or packaging. A dynamic QR (qrlia's approach) encodes a short link you control. Update the destination any time, no reprint. When ESPR phases in for your category, you flip the destination from "specials of the day" to a DPP-compliant page — printed material keeps working.

GS1 Digital Link is the encoding standard the supply-chain industry is aligning on (URLs like https://example.com/01/<gtin>/10/<batch>). qrlia's DPP type stores the same fields plus DPP-specific data (recyclability, EOL, repair contact, carbon footprint, etc) and exposes them as JSON-LD on the hosted landing page. We follow GS1 conventions where they apply and add the ESPR-specific fields where they don't yet.

Identification (product name, manufacturer, GTIN, batch, serial, country of origin), composition (materials with %, weight, carbon footprint), end-of-life (recyclable, recycling instructions, EOL handling), compliance (CE mark, hazards, Safety Data Sheet link), repair (warranty, spare-parts contact). Optional fields are skipped — the landing page only renders what's set.

We emit schema.org Product extended with GS1 vocabulary (gs1:gtin) and qrlia's dpp:* namespace for ESPR-specific fields. As the EU finalises the canonical DPP schema, we remap to the official type without changing the URL or the printed QR.

Hetzner DE/NL by default — EU residency. The hosted landing page lives on qrlia's cluster; tenants can also self-host the platform if compliance requires single-organisation control.

DPP QR is included on Pro (€12/mo) and above. There's no per-product fee — mint as many DPP QRs as you need. For high-volume CPG manufacturers (10k+ products), the Team or Enterprise tier covers bulk creation via API or CSV.