The URL QR is the workhorse of the QR family. Every other type — vCard, WiFi, multilink, menu — is a specialised flavour. The URL QR is just a link, but it's the default for 80% of real-world use cases: print a sticker, point at a landing page, edit the destination as the campaign evolves.
The single most useful thing to know: a static URL QR encodes the destination directly. If you printed https://example.com/promo-2024 on 5,000 flyers in January and the campaign moves to a new URL in March, those QRs are now landfill. A dynamic URL QR encodes a short link you control (qrlia.com/r/); change the destination in the dashboard and every printed QR keeps working.
qrlia defaults to dynamic. The reason competitors charge for "dynamic QR codes" as if it's a premium feature is that they bake the redirect into their hosting. We do too, but we don't gate it behind a tier. €12/mo Pro ships unlimited dynamic URL QRs with custom-domain hosting, smart-redirect rules (geo / device / schedule), and 2 years of scan analytics.
Smart-redirect rules are the next-most-useful thing once you've outgrown "one QR, one URL." A single QR can route to different destinations based on:
- Country — UAE → /ae/ page, FR → /fr/ page, default → /en/
- Device — iOS → App Store, Android → Play Store, desktop → marketing landing
- Schedule — happy-hour menu before 6pm, dinner menu after
Rules are first-match-wins; the default destination is the fallback. Each rule's scan count is tracked separately so you can see whether your "iOS visitors" segment is actually converting.
For analytics: every scan logs country, device, OS, time-of-day. We don't fingerprint, we don't de-anonymise, we don't sell aggregated data. Each scan is a row you can export as CSV; the dashboard rolls them up into per-QR + per-tenant heatmaps. Free tier keeps 30 days; Pro keeps 2 years; Enterprise can extend further.
URL QRs work best at minimum size 2 cm × 2 cm on print, larger if scanners might be far away (event signage, real-estate yard signs). Print at 300dpi minimum; SVG is preferred since it scales without artifacting.